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Shari Thurow Founder and SEO Director at Omni Marketing Interactive @sharithurow Shari Thurow has been designing and promoting websites since 1995, and she is outsourced to many firms worldwide. As a pioneer in the area of search-engine friendly web design, she has a 100% success rate for getting client sites ranked at the top of search engines. She is the author of Search Engine Visibility, which has been translated into French, Japanese, Korean, Polish, and Russian. Her book, When Search Meets Web Usability, recently translated into Chinese, teaches how to bridge the gap between a search-engine query and the right web page. She serves on the Board of Directors for the Information Architecture Institute and is on the Editorial Advisory Board for the ASLIB Journal of Information Management (AJIM). She has served on the Board of Directors for the User Experience Professionals Association (UXPA, formerly the Usability Professionals Association). Shari’s areas of specialization include search-engine optimization (SEO), website usability, web design and development, and information architecture. Clients include the National Cancer Institute, WebMD, AOL, Huffington Post, ABC News, Microsoft, and Yahoo.