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Craig Peters CEO, Awasu Design @craigpeters Before founding Awasu Design, Craig co-founded Bolt | Peters, a user experience research firm recently acquired by Facebook. Craig has worked with a variety of well-known companies including Hallmark, Time Warner, Restoration Hardware, PeopleSoft, Blue Shield, KQED, EMC/Documentum, and Wells Fargo. In an earlier life, Craig co-founded a middle-school program in the San Francisco Bay Area and taught in Detroit and Minneapolis. He credits his passion for business facilitation and coaching to his teaching career. He speaks at conferences on how enterprises can enable their user experience personnel to be more effective and make greater impact.