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Antonella Turchetti Antonella Turchetti @domizia The first time Antonella Turchetti met Information Architecture was in the early 2000s when dealing with restructuring a Public Administration information archive aiming to improve communication between PA and her citizens. Since then, she’s committed to help companies and organizations to develop high quality and user driven digital solutions, with strategy, team and people management, branding and innovation. Even if now she names herself User Experience Designer, she never abandoned IA as she decidedly believes that a good UX builds on the foundation of a good IA, only looking beyond, to integrate both creativity and emotions and an holistic approach to design. With 10+ years field experience, she never stops perfecting herself and lately she opened her career to Service Design, joyfully playing with co-design.