World IA Day is about bringing the information architecture and user experience community and professionals together. It is a one-day event where experiences and knowledge of all things UX with emphasis on IA will be shared.

It will take place on February 15, 2014 in 23 cities around the world on all inhabited continents. For the first time it will be held in Zagreb, Croatia


UX Passion. A full service user experience and usability firm with global reach. Information architecture is an essential part of what we do every day. Sadly, awareness of the importance of IA thinking and UX in general is not really present in our community. At least not to an extent it should have been.

So, we decided to change that! Together with WIAD team, we placed Zagreb on the IA and UX map of the world.


Because of the community. WIAD 2014 will discuss how we can use IA thinking to make the world a better place.

The event is non-profit and the attendance is completely free of charge! So, go and grab your ticket since seating is very limited! We’ll try to enable people from our community to share information, ideas and research through exciting and engaging gathering.

We are looking forward to having you as our guest!


We wanted to have a somewhat specific setting, not usual hotel or congress center type of conference environment. Something more intimate.

Hence, we decided to team up with good people of Kino Europa and we will use their Müller hall as a venue for WIAD.hr.

Comfortable, very cozy and perfect for our event, Kino Europa will be our host for the day.

  • Address: Varšavska 3, 10 000 Zagreb, Croatia
  • Event start: 10:00
  • Event end: 18:00

View Larger Map


10:00 - 10:25
Doors opening
10:30 - 11:20
IA – reality, not a dream

There is no "cheap" website, there is only "bad" website. You probably heard about terms such as UX, UI, IA, but what are they really and can we use the essential ideas that are hidden behind those letters on every project? We will talk on how to stay inside a (smaller) budget and consider information architecture and content of the pages. Information architecture is not only a buzzword that means "more money for your work", it represents consistency that we should aspire. In the end, it means a larger value for both your client and website visitor.

Emanuel Blagonić Emanuel Blagonić Web design expert
Lucijan Blagonić Lucijan Blagonić Web design professional
11:30 - 12:20
Foraging for Creativity

What ingredients for Creativity can be found in the wild? How do other professionals analyse and approach the topic of Creativity? What recommendations from the world’s best chef can be useful for a UX designer?

Tin Kadoić Tin Kadoić CEO & Interaction Designer
12:25 - 13:15
Coffee Break / Snacks
13:20 - 14:10
Navigating the Mobile World

The screen we look at the most is palm sized. The amount of information around us is growing exponentially and displaying it on such a small area is becoming a challenge. All platform manufacturers have provided guidelines on how to structure your application, but designers often misuse them or go with what's trendy at the moment. In this talk we'll cover navigation and presentation patterns on two most popular mobile platforms: iOS and Android. We'll look deep into similarities and differences between them, best practices and real life examples.

Merlin Rebrović Merlin Rebrović Interaction designer & FED
14:20 - 15:10
The Container Model

Starting in the 1960s, shipping containers have revolutionised the way we transport, package and trade goods. What can UX people learn from containers? What started with FREITAG.com three years ago, now developed into what we call the container model. Focusing on user tasks, content can be re-compiled and distributed. Responsibility can be divided between the creation and composition of content.

In this talk, you will learn how applying the container model facilitates clarity in communication, user task-driven focus and streamlines the reading experience and responsive web design.

The theses are supported by real-world examples from work inside and outside iA.

Konstantin Weiss Konstantin Weiss Designing User Experience
15:15 - 15:35
Beer Break
15:40 - 16:30
No one wants to use your product!

A quick reality check telling you that people seriously do not want to use your digital and even physical product no matter how good it is, and what to do about it.

Goran Peuc Goran Peuc Principal UX Designer
16:40 - 17:40
PANEL: User Experience - Processes and career paths

This panel will discuss two main topics we are facing everyday as design and user experience professionals. First one is process - how do we design, review, iterate and how does it differ from startups, freelancers to corporations. What can we all learn from experiences and how to avoid common pitfalls. Second topic deals with UX career path - how does one become an UX designer and expert? Formal education, practice, some mix? Our panelists come from different backgrounds and they will share their views, ideas and experiences.

And lastly, panel will be open for your questions regarding anything IA, UX, IxD or any other related acronym. We'll be there and we'll wait to hear from you and share our ideas, vies and experiences!

17:45 - 18:00
Cloosing doors


Jan Pleho Jan Pleho
Mladen Panić Mladen Panić
Mislav Paparella Mislav Paparella
Luka Vidaković Luka Vidaković

Global Sponsors

Polar Bear

Grizzly Bear